How to Foster Company Culture in “the New Normal” We Live in Now

By Amy Delaney, Internal Management Team

Computer screen with video conference

Over the past year, the COVID-19 pandemic has redefined “normal” in almost every aspect of our lives, including our work lives.

Many employees have been forced out of the traditional office environment where they’ve always worked and adapted to a new work-from-home model. A big part of the workplace experience is the daily interaction with our work family. Not surprisingly, this personal and social aspect of work has suffered a major blow during the pandemic. This raises some questions: How do we maintain our company culture in this new type of work environment? And what are the keys to staying socially connected even when we have to be physically distant?

Use Technology to Stay Connected
Being apart means we can’t just poke our head into our neighbor’s cubicle for a quick chat about a work problem, upcoming meeting or what we watched on TV last night. Granted, watercooler talk can be a productivity killer if it’s excessive, but when it has been reduced to almost nothing, we lose a bit of our humanity and that personal connection with each other.

Works teams, regardless of how social they might be, still need to maintain human interaction and a collaborative atmosphere. Using apps to chat, video call or talk allows team members to jump in when they want to talk and be social, or disconnect when they need time to focus. There are a variety of technology solutions that offer this capability, and you most likely already have one that you’ve been using for the past year. So, throw on a headset and invite your coworkers to join in! We have virtual coffee chats twice a month, where any employee can join if they want, and we break into small rooms for a quick 15-minute chat to “see” each other and catch up.

Maintain Normal Routines as Much as Possible
The suggestions above are close to what you might normally do at work on a regular basis, just translated to a virtual world. This principle applies to most every aspect of work life. We need to continue doing the things that we would normally do if we’re to maintain our company culture.

Hopefully you have kept traditions such as celebrating your coworkers’ birthdays or handing out praise to teammates for a job well done. Keep doing this! Even if you’re sure your team knows what they are supposed to be doing, consider a weekly or bi-weekly meeting to discuss the work. If nothing else, this keeps you talking and leads to a collaborative effort in reaching your goals. Work must go on whenever possible, so it’s important to find ways to connect your team to the resources that they have when they’re in the office.

Keep the Human Touch
You probably feel like it’s more important than ever to maintain focus on your business priorities. This is critical, especially if you’re in a leadership position, but also make sure your team knows that you care about them personally as well. Check in with your teammates individually to ask how they’re doing and make sure they have what they need to stay productive at work and happy at home.

If your company has an Employee Assistance Program (EAP), now is a great time to remind your employees of this benefit. Many EAPs offer access to mental health assistance, which is probably more important than ever and can be a big factor in how your employee is doing at work and at home.

Perhaps most importantly, we need to give one another some grace in this period where we all continue to adapt to the remote work environment, at least for a little while longer. Nothing is running perfectly for any of us right now, and an extra dose of patience and understanding will go a long way toward reducing some of the stress.

Ask your colleagues how you can help share their load and make life easier. This might not be a common thing in your workplace, and it might feel uncomfortable at first, but it’s a key component of letting others know you care.

With a little luck, these tips will have a positive impact on your company culture that lasts even after we all come back to the office.